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Information on the collection of personal data in accordance with the EU General Data Protection Regulation (GDPR)

The below provides you with an overview concerning our collection and processing of your personal data as well as your rights under the privacy law.

Name and contact information for responsible person

the responsible party is

Mesago Messe Frankfurt GmbH
represented by Presidents Petra Haarburger and Martin Roschkowski

- all hereinafter referred to as Mesago and can be reached at -

Rotebuehlstr. 83-85
70178 Stuttgart, Germany
Phone: +49 711 61946-0
Email address: info@mesago.com

You can reach the data protection officer for these companies at:

Mesago Messe Frankfurt GmbH
Data Protection Officer
Jens Preussner
Rotebühlstr. 83-85
70178 Stuttgart, Germany
Phone: +49 69 7575-5335
Email address: privacy@mesago.com

Purposes of processing the data and its legal basis

Cookies & Co.

Mesago uses the Usercentrics Consent Management Platform to inform you about cookies and similar technologies on our websites and applications. If necessary, we request and document your consent to the setting of cookies. The legal basis is point (a) of Article 6 (1) GDPR, § 25, Para. 1, S.1 TTDSG. For this purpose, we process log file data, user agent (device, browser type, browser language, browser version, resolution) and consent data (consent yes/no, timestamp, data scope, data attributes, controllerID, processorID, consentID) via the Consent Management Platform using Javascript.

The data is stored in the European Union. The data is deleted as soon as it is no longer required for the proof of the information provided and consent to the cookies and there are no legal storage obligations to the contrary.

You can permanently prevent the execution of the JavaScript at any time by making the appropriate settings in your browser. However, this would also prevent us from informing you about cookies.

You can access the Consent Management Platform via the following link. Here you can find out about the purpose, duration and recipient of the cookie data and, if you wish, also revoke your consent at any time.

You can adjust your cookie settings here.

When you visit our websites, Mesago stores the IP address, the time of access, the URL requested and the browser used. Messe Frankfurt uses this data to detect errors in the execution of the pages and to ensure the IT security of websites and applications as well as their availability. The data is deleted after 90 days. The legal basis for this is point (f) of Article 6 (1) GDPR.

Some of the social media icons merely contain links to Mesago's appearances on these platforms, without any data being transmitted by their activation. If we would like to show you content from social media (e.g. X, Facebook) and data could be collected from the social media platforms as a result, we will ask you for your consent in advance (point (a) of Article 6 (1) GDPR). For this purpose, we use the above-mentioned Usercentrics Consent Management Platform, via which you can find out about the cookies and, if you wish, also revoke your consent at any time.

The information you provide in the contact form, including your contact details, will only be used by Mesago to respond to your enquiry. The legal basis for this is point (a) of Article 6 (1) GDPR. Your data will only be passed on to third parties if this is necessary to answer your question.

If you would like to subscribe to a newsletter on our website, we ask you to provide us with your email address as well as your title and name so that we can politely address you personally. The legal basis for this is point (b) of Article 6 (1) GDPR. By registering, you agree that Messe Frankfurt may analyse the email opening and clicking behaviour and create a usage profile. To ensure that the owner of the email address actually wishes to receive the newsletter, a double opt-in procedure is implemented. You have the right to unsubscribe from the newsletter at any time with effect for the future. To do so, simply use the unsubscribe link in the newsletter.

On our website you will find the online forms Request Information or Information for Exhibitors to have documents, news or registration forms on the selected topics sent to you. The legal basis is Article 6 para. 1, p. 1 lit. a DS-GVO. To ensure that the owner of the email address actually wishes to receive this information, a double opt-in procedure is implemented or a Messe Login is required. You have the right to cancel your order for information at any time with effect for the future. To do so, simply use the unsubscribe link in the e-mails or send an e-mail to privacy@mesago.com.

The Messe Frankfurt Group offers a wide range of digital services. Access to these is via a personal account using the authentication portal Messe Login, as a single sign-on system. To open an account, you need to enter your title, name, e-mail address and country. Depending on the services used, further details may be required. If the use of the Messe Login involves the transfer of data to foreign companies of the Messe Frankfurt Group, we will inform you of this in advance. The legal basis is point (b) of Article 6 (1) GDPR. You can delete your Messe Login at any time, but you will then no longer be able to use the digital services.

Mesago uses the "Zoom" tool to conduct video conferences and webinars. The legal basis is point (b) of Article 6 (1) GDPR. "Zoom" is a service of Zoom Video Communications, Inc. based in the USA. When using "Zoom", various types of data are processed, the scope of which also depends on the information you provide before or when participating in a video conference or webinar. This may include name, email address, video, audio and presentation recordings, text file of the online meeting chat, participant IP addresses, device/hardware information, start and end of the meeting. The recording of content is displayed to you in the "Zoom" app.You can switch off or mute the camera or microphone yourself at any time via the "Zoom" applications.

The contact data stated in the registration are retrievable by the code on your ticket. You have the opportunity to give your business partner your contact data by having them scan the code on your ticket.

When you use our Navigator Apps your data are collected, saved and evaluated anonymously only via Webtrekk. It is not possible to identify you as user of the app.

If the anonymous tracking is not desired, it is possible to block it through the app menu (sections setting, data protection).

Using our WhatsApp service is not related to our website. If you contact us using the WhatsApp instant messenger service, you will also automatically transfer your telephone number to us. It will only be used for the WhatsApp service and will not be shared with third parties.

By installing and using WhatsApp on your mobile device, you agree to WhatsApp's terms and conditions, over which we have no influence. These include, but are not limited to, granting WhatsApp Inc. access to your phone number and the contacts stored in your mobile device. Especially the provision of contact details is partly regarded as unlawful and admonishable by case law. Similarly, data is stored on WhatsApp Inc. servers that are not subject to European data privacy legislation.

We cannot accept any responsibility for any damage caused by your use of the respective platforms. You can unsubscribe from our WhatsApp channel at any time. Simply send us a WhatsApp message with the text "Stop". The technical processing is carried out by our service provider telegra.

You can use the chatbot on our website without personal data being collected. If you send us an e-mail in addition to the chat, Messe Frankfurt will use the information in the e-mail and your chat messages to answer your request. For this purpose, the e-mail and chat messages are linked by a localStorage key. The legal basis for this is point (a) of Article 6 (1) GDPR. They will only be passed on to third parties if this is necessary to answer your question. 

In order to organise digital events, Mesago cooperates with event it AG, Pelikanplatz 7-9 in 30177 Hannover, the operator of the event it platform. Mesago Messe Frankfurt GmbH transmits the company, surname, name and email address of the event participants to event it AG so that the latter can invite only authorised participants to register on the event it platform. The legal basis is point (b) of Article 6 (1) GDPR. The cooperation partners are jointly responsible for data processing. If you have any questions regarding data protection and the exercise of your rights in accordance with Art. 15-18, as well as 20 and 21 GDPR (see below), you can contact us and also event it AG.

In order to control the flow of traffic/visitors and for security purposes, the exhibition grounds are under video surveillance, which is indicated accordingly at the entrances. The video recordings are stored for a maximum of 120 hours. In order to carry out their sovereign duties, the state police also have access to the video surveillance system and the stored recordings. The legal basis is point (c), (e), (f) of Article 6 (1) GDPR.

Recipients of personal data

Only those recipients that have a compelling need to access your data in accordance with the above-mentioned purposes will be granted access to it. In this context, order processors and other service providers used by us may also receive data. These are companies in the category of IT services, call centre services and telecommunications. We have concluded the legally required contractual regulations with them in accordance with Article 28 GDPR, on purpose limitation, confidentiality and, where necessary, secrecy. Beyond this, we only pass on data if regulations permit or require this or you have consented to this.

Transfer to third country

Depending on your use of Messe Login and the social media platforms, data may be transmitted to recipients in third countries. However, as mentioned above, we will inform you of this in advance. In the context of remote maintenance of standard IT components, it cannot be ruled out in individual cases that an IT service provider from a third country may, in rare cases and to a limited extent, gain access to personal data for troubleshooting purposes. However, data will only be transferred if the third country has been confirmed by the EU Commission as having an adequate level of data protection or has concluded EU standard contractual clauses.

Duration of storage

Your data will be stored until our contractual obligations have been met. In order for us to provide you with offers concerning our events and services, data concerning this shall be stored for 8 years at most. The data will be deleted earlier if your knowledge is no longer necessary or if the purpose ceases to exist. Besides this, legal retention periods exist for certain data. Of particular relevance here are the periods specified in §257 commercial law, which requires us to store personal data provided within a contract for a maximum of 10 years, counting from the date of the last invoice or credit note. Should you not have settled all pecuniary claims within the 10 year retention period, we shall continue to store your personal data until your outstanding pecuniary obligations have been fulfilled.

Automated decision-making & profiling

We do not use automated decision-making or profiling for the listed processing purposes.

Your rights under GDPR

With regard to the personal data concerning you, you have the following rights under the GDPR.

You have the right to obtain confirmation as to whether or not your data are being processed and about how we collect, process and store this data, Article 15 GDPR.

You can demand the rectification of inaccurate data or completion of incorrect or incomplete data, Article 16 GDPR.

According to Article 17 of the GDPR, you have the right to demand the erasure of data, e.g. if the data is no longer required or is being processed unlawfully, if you have withdrawn your consent or declared an objection to the processing. Under certain circumstances, erasure can only take place when there are no longer any legal obligations to archive data.

You can also request the restriction of data processing under the conditions of Article 18 GDPR.

In certain cases, you have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format. At the same time, you have the right to transfer this data to another controller or, if technically feasible, to have it transferred by us, Article 20 GDPR.

Pursuant to Article 7 (3) GDPR, you may revoke your consent to the processing of your personal data at any time with effect for the future.

Pursuant to Article 21 GDPR, you have the right to object to the processing of your personal data to protect the legitimate interests of us or a third party (point (f) of Article 6 (1) GDPR), unless we can prove compelling reasons for the processing that merit protection.

In addition, you have the right to lodge a complaint pursuant to Article 77 GDPR in conjunction with. § 19 BDSG, you have the right to lodge a complaint with a data protection supervisory authority, such as the Hesse State Data Protection Authority.

(Version 6/2021)